Practical guides, strategies, and frameworks to optimize your ad campaigns and maximize ROI.
Discover the 12-point 80/20 PPC audit checklist that uncovers wasted ad spend and sets the foundation for scale.
Use negative keywords and a durable query map to protect your budget and scale profitably.
A field-tested approach to conversion tracking that balances reliability with simplicity.
Structure creative tests that isolate variables, produce interpretable results, and scale learnings.
Turn more paid clicks into customers with message match, speed, and friction fixes.
Adopt a weekly experiment cadence that compounds learnings and creates predictable growth.
A pragmatic framework for maximizing return on ad spend across channels and markets.
Design remarketing funnels that close with segmentation, tailored creative, and clean exclusions.
Decide where the next ad dollar should go using a simple, data-driven framework.
Understand common attribution models and how to switch without breaking reporting.
Explore how AI impacts bidding, creative generation, analytics—and where humans still win.
Track what matters and ignore vanity metrics with a simple, durable dashboard.
Localize copy, offers, and bidding to expand profitably across markets.